Check how your emails look on different computers and browsers. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. This is important because messages might look very different in various browsers, meaning they can be easy to read in one but jumbled and confusing in another.
Only use an opt-in list when sending email marketing to your customers. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
Consider constructing email marketing messages sans images. While graphics can provide a nice touch, they also increase the time it takes your message to load–if the graphics themselves load at all. People with a slower internet speed will not be able to load your emails quickly if you used too many images. Focus on the content more than any images you might include. If you do so, more people will stay with your company. When you are setting out to make your mark on the Internet, one of the most important things you can do is to interact often with your customers or clients. You can stay in touch with your customers thanks to email marketing. These tips can get you started in your email marketing.
Review some real-life spam for pointers on what you should never do. Get a free account and post your email address and you will get spammed. Take a look at the common features in these spam emails and ensure that you do not use similar tactics for your own marketing. Avoiding tactics that spammers use will increase your reputation and your credibility.